Separating Your Personal from Your Professional Life in Social Media

In today’s society, social media is becoming a big part of our everyday dialogue.  Every aspect of our lives is being touched by it – from grandmas joining Facebook and neighbors blogging recipes, to companies posting tweets and government agencies creating fan pages. If you are unsure about social media’s influence on today’s society, here are some surprising statistics.

  • In a recent report from the International Telecommunication Union, statistics show that internet users surpassed 2 billion in 2010.
  • Twitter currently process 1,000 tweets per second. (October 2010 edition of PC Magazine)
  • Facebook has more than 500 million active users and more than 30 billion pieces of content are shared each month. (
  • More than 14.6 billion videos were viewed on YouTube in May 2010. (

Social media is connecting us to people not only in our everyday lives, but across the globe as well. These sites are also introducing us to a world filled with new experiences, interactions and endless possibilities.

We know WHY we should use social media, but now let’s talk about HOW you should use it.

Throughout any given day we may wear a variety of hats, depending upon the role we are playing; whether a parent, teacher, friend, boss, employee, etc.  These roles dictate the type of behavior we exhibit and the type of relationships we may have with others.  So in most cases there are two general “camps” of behavior – personal and professional.

So you may be asking yourself, “Why separate the two online?” Well, just like in real life, the separation of personal and professional should exist in the world of social media. There are things we don’t want to, and shouldn’t, share with our bosses, clients, parents, or students when we interact with them throughout the day. This sentiment couldn’t ring any truer when it comes to social media.

If you are going to use social media, it is highly recommended that you separate your personal identity from your professional identity.  This allows you to filter the types of information that you share and create appropriate connections.

Bottom line – your online identity impacts your real world identity, so act accordingly.

~ by pinnaclepov2224 on December 2, 2010.

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