We are beginning production on our True Story campaign!

This week we officially began production of our new True Story advertising campaign!While it is no secret that reviews and recommendations are quickly overtaking traditional ads and marketing messages, we think we found a great way to spread the word about Pinnacle’s new online high school program. With this in mind, we wanted to include our own students in this campaign. Since people are more likely to relate more to friends and acquaintances like themselves than actors, who better to be ambassadors of Pinnacle Education than our own site and virtual students!

Last week we held a casting call at Moses Anshell, a marketing agency in downtown Phoenix, to search for students who would be interested in being a part of the campaign. We received a ton of submissions and several students came out to the casting call. We met a lot of great students, and picking the final few for the campaign was very tough. After some intense deliberation, the Moses Anshell and Pinnacle team picked the final five students. And we couldn’t be happier!

With our students selected, we began our photo shoots this week with photographer Blair Bunting, and we’re excited to see how all the photos turn out. The photos will be just one part of the True Story Campaign, so stay tuned for more details in the coming weeks. Be sure to check our some behind-the-scenes photos and videos on Pinnacle’s facebook and YouTube pages!

~ by pinnaclepov2224 on September 22, 2011.